Online business is a dynamic business model and all the businesses are under heavy stress of online traffic battle. To beat the competition and reach out to the maximum visitors and customers it is compulsory to understand what your competitors are doing, especially the ones that already have an established online business.

Here is what we concentrate most upon;

Competitor`s Website Design Analysis

We follow Google`s design and development ideas to keep the website search engine friendly for a better performance, however; there are various successful internet businesses that apply new and advanced methods in terms of web design, navigation flow, call-to-action and content distribution.

Our aim is to study every part of their websites and collect the design best practices for your website.

SEO Analysis

We study all the SEO best practices used by the competitors that are responsible to drive better traffic and increase conversions.

• Keywords Strategies
• Keywords Ranking Reports
• Content Flow
• Other SEO based elements used all over the website

Keyword Ranking Report

The most crucial part of a successful internet business is the right and strategic use of the Keywords being searched on the internet (Search Engines). Before we begin the Keyword Research we study the top competitor`s websites and the keywords being used on them.

We also use various professional tools to figure out the best performing keywords so that we can use them for our client`s websites too.

Usability Analysis

The whole idea behind this study is to find the weak and strong areas of the competitor`s website in terms of design and navigation.

Our objective of doing this study is to;

• Minimize the number of text fields in your interfaces down to the absolute minimum necessary.
• Minimize the number of clicks / keystrokes / gestures necessary to accomplish actions in your interface.
• Make your interface as responsive as possible — minimize the latency of each and every action a user might take in your interface.

It should be SHORT, SIMPLE and should take the visitors to right destination within 3 – 4 clicks.

Next: Expert Keyword Research

To know more about our keyword research, keyword suggestion and keyword optimization please call us today.