E-commerce is the new trend in the online segment and every business is now opting for their online presence and generate sales from it. But for the online presence ecommerce website should be a necessity to start with and your this website should be very friendly to your audience and also it should have a experience which is very smooth.
And with this you can raise the bar for your audience, who are your potential consumers, by an outstanding online experience that would not just satiate them but also increase your Return On Investment (ROI).
- Our e-commerce projects drive traffic, increase conversions & are aimed at converting website browsers into buyers or basically getting a sign up from them.
- As your business grows, so should your online presence, we’re here to help you with the ongoing marketing strategies & tact to keep up with the latest dynamic trends of the industry.
- We are all there for you even if you are just a start-up, or you’re branching out into new ventures, we’ll work according to your budget as well as resources for creating an efficient e-commerce solution.
Expertise In E-Commerce Website Marketing
To increase the sales, offer ease of flexibility to the users when they’re searching for desired products by suggesting relevant search results. By doing this, your sales would increase as the users are redirected towards the specific product/category. Make best use of seasonal holidays by highlighting the promotional offers that will massively increase the website traffic.
Showing users the related products that are similar to the product page that they’re viewing is a sure shot way to drive traffic on the website. This influences the users to spend more time as well as money on your website as we’re showing them products that look like the ones they’ve expressed in too, as opposed to a random assortment of various products from your website.
Customers don’t usually enjoy clicking endless amount of pages to view the products. Ergo, having a “View All” option is quite effective in making things easier & simplistic. Use a quick review option to make it easier for the customers to decide whether they want to have the product without clicking through the actual product page.
If a customer is unable to find complete set of information about the product that they want to buy, they might feel skeptical while buying the product. It is therefore crucial to provide entire product info including the intricate details about the product in a crisp, precise & informative manner. Also, if a product’s color, size etc. go out of stock, allow the customers to be notified as & when the product becomes available.
Dynamic Shopping Cart
When the visitor makes the purchase & adds an item to the cart, make sure to display a clear cart window on the page that dynamically increases the products as the customer increase the count. This makes way for a seamless & smooth experience for the customer & they’re assured that the goods have been added to the cart.
A customer can become quite anxious while clicking the final “Submit Payment” option. You can calm their nerves by not just displaying the payment confirmation page but also by sending them a confirmation email regarding the receipt of the payment. Also, provide them with tracking information once their order is shipped to ease out the transaction process.
BUILDING A SUCCESSFUL E-COMMERCE WEBSITE
Set Goals Distinctly
On Each Page
Each page of your website has got to have a defined purpose. As for example, your website homepage ought to tempt the users to click through the categories or straight to the product page. Then the product page must lure the users into buying the product. Your checkout process should be simplified & must send a confirmation mail to the customer regarding the successful transaction of the purchase.
Make contact info so clear & simple so that customers are lured to contact you, else they might need to scroll through the entire site to hunt for the contact information, probably losing the anticipated sale. You can even include quick FAQs, product reviews, comments, user-generated content like the testimonials of the satisfied customer who have used your products and not just the location & phone number for the users to read.
Trust & Loyalty
Since most of the online shoppers visit various websites when searching for a particular product, make opportunities to bring them back on your website whenever possible. Ideally, users are more likely to make a purchase if they’ve visited your website more often. Set timely emails that announce the arrival of latest products & seasonal sales. If the desired item runs out of stock, notify them via emails when the item is available again. This enriches the customer satisfaction experience.
Create a hassle-free checkout process that makes effortless purchase of goods for the visitors. More cluttered & cumbersome the checkout page becomes, more likely that customers exit without purchasing the item. Not only should the checkout process be uncomplicated, but also it should clearly display the shipping rates or any other extra costs. Proudly displaying trust symbols like VeriSign or McAfee badges on your website ensures that the process is verified & secure & eases out any fears that potential customers could have while making a purchase.
A website becomes a successful e-commerce tool only if it is functioning properly. Incorporate a reliable hosting plan that grows as your business grows too and has the ability to handle any future needs of the website. However, if your hosting plan lags behind & delays your shipping or even curtails the potential sales, you’d need an upgrade immediately. Having an unsuitable hosting plan negatively impacts the website’s reputation thereby decreasing the sales.
HOW TO DESIGN AN EFFECTIVE E-COMMERCE WEBSITE?
Make a clutter-free website design & include only necessary elements.
Build Strong Brand
Build a distinctive brand reputation to stand out from the crowd.
Each page must have a strong call-to-action in order to accomplish goals for the user.