Web Design Company

Being a natural organic SEO Company we understand the basic and the most crucial ingredient of search engine optimization and that is Keyword Research. Right mixture of niche keywords makes the website textually very strong and enhances it chances of being on the top search engine`s natural or organic results.

• After doing extensive research on the competitor`s websites (those bearing top natural and organic search engine results) we collect the relevant keywords and store them in our Keyword Research Basket.
• A huge Keyword Research campaign is run using top professional tools including Google tools and we make sure that the product or website`s theme is kept in mind to chose the relevant keywords for the next level of natural - organic SEO.
• Our first list of Keyword Research has over 5,000 to 10,000 keywords that are being search daily on the major search engines. The report shows the following;

KEI Score (Keyword Effectiveness Index)

It is a ratio of daily searches Vs competition. Higher the KEI Score is better the keyword is, however; we make sure that we do not lose the relevancy factor because it’s not just the natural organic SEO traffic but conversion. Better traffic conversion enhances ROI.

Daily Searches

This shows us the daily searches being made on the search engines, apart from KEI Scores we consider daily searches as a guiding factor in deciding the keywords to be used for the website optimization.

Competition

This result shows us the number of website competing for top results. After scanning KEI Score and Daily Searches we turn to competition before finally selecting the keywords for further actions.

Keyword Research Complexities

The first Phase Report is sorted using various methods. We make sure to avoid picking wrong, incompetent or difficult to rank keywords by using different matrices and formulae.

There are numerous complexities our experts evaluate during this whole process and take some time to arrive to a final list of Keywords to be used on the website.

Web pages to be optimized are selected and well optimized content is written on these keywords keeping Keyword Density and page relevancy under consideration.