A website is a collection of web pages but do you know what the most important pages on a website are. They are the Landing Pages or the pages which are designed for a specific objective which can be a normal sale to lead generation for your business. And with the experience from over the past years of working in the digital marketing area, we can proudly say that
“A business website can survive with a little piece of information missing but not without a landing page aligned to your website.”
A landing page becomes of top importance and also need optimization because the objective behind a landing page is pre defined and you need to just focus upon it to keep growing your business. Also business with heavy budget for online promotion run online ads on the same and having a landing page with low rating would not be good for your business. The basic idea of an online ad is to obtain clicks. That click often redirects you to a landing page.
Here are some fun facts about landing pages which are primarily focused upon for optimization and for better results:
How to make attractive landing page?
- The best landing page designs are direct, simple, and speak right to the audience. A landing page equipped with certain exquisite characteristics makes its stand out of the crowd. Its not that you need to have outstanding images or have very catchy slogans all over your page, but the main thing that should be focused upon is that the objective of your landing page should be highlighting everywhere when someone is browsing through it.
Some of the major points that are focused upon by our designers and market experts are as
follows. You should have a look and start planning the same accordingly. It must have:
Use Images Related To Your Objective
The images that are being used on the landing page should talk about what the audience is reading to and must be related to copy in it. It always gives an extra push to the audience who are looking for further into the product and it in turn, results into conversions and better ROI.
The landing page headlines should be exact and keep telling the user what he/she has to do next as in online space being direct is the most crucial part when it comes to marketing.
Having a good vocabulary is good but grammar is also as important and the main thing in the landing page is that your language should be understandable. Also this is not only limited to a landing page but also the entire website.
Incorporate Trust Indicators
An effective way of building trust is incorporating testimonials, press mentions, customer reviews, security certifications are all trust gainers when it come to justifying your website and the authority.
Use Strong Call-to-Action
Using a strong call-to-action to improvise upon your objective of the landing page should stand out to attract the audience and retain him longer on the landing page, thereby increasing the sales.